Women in the Industry – Are they treated differently than men globally?
Recently, I was asked my opinion on being a woman in a male dominated industry. I, quite honestly, was surprised as I never thought of myself that way. Obviously, I knew I was a woman, but I never...
View ArticleShipping Overseas: Key things you need to know!
Co-authored by Ed Jacquest, director of logistical solutions at MG Design Associates Corp. Whether you build your exhibit overseas or not, there is always something that seems to need to ship from the...
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Exhibiting growing pains in India
By Kate Simms and Kelli Steckbauer India is an amazing country rich in culture and history, but has the ability to instill fear in even the most seasoned event and tradeshow manager. Despite having...
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South Africa: The Rainbow Nation
South Africa is truly an amazing place. From the mountains to the oceans to the parks, South Africa is a place of not just diverse terrain; it is a place housing 11 different official languages, and is...
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Exhibiting in Europe: Things to consider when building locally
You’re going to Europe for the first time and using a local stand builder. Maybe you work with them on a design; maybe you send a design over; either way, there is likely an education process that...
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U.S. vs. Canada: Is there a difference when exhibiting?
It’s been asked to me a few times – I have a show in Canada, what do I do? My typical response is, well, you run it just like you would run a show in the U.S. Yes, we all know that Canada is a...
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Marketing in Latin America – A Revisit
In October 2013, I wrote an article about marketing in Latin America. We explored the differences in Latin American cultures from country to country and even within the same countries. As a refresh,...
View ArticleWe Come from the Land Down Under: A glimpse of Australia
A few fun facts about Australia: The Tasmanian Devil actually exists and it has the jaw strength of a crocodile, no part of Australia is more than 1,000 kilometers from the ocean and a beach, Melbourne...
View ArticleBudgeting: On a Global Scale
It seems to be the dreaded question for both parties – What is your budget? The variety of answers I have heard to this is amazing. They range from “I don’t have one,” to “We have champagne taste on a...
View ArticleAsia: Celebrate the Diversity
When many people hear Asia, they think of the following countries: China, Japan, Thailand, Taiwan, Singapore, North and South Korea, Malaysia and perhaps Vietnam. However, Asia actually encompasses...
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Dubai – A Revisit
Back in December 2011, I wrote my first article on Dubai. The economy there was turning around after the big fall of 2008, and now more and more exhibitions are being held. I returned from my yearly...
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